Application Engineer – Marketing

1. Product Strategy & Positioning

• Define what makes the product unique and valuable to customers.

• Analyse competitors and market trends.

• Decide how the product should be positioned (pricing, messaging, audience focus).

2. Go-to-Market Planning

• Work with the marketing team to plan product launches and campaigns.

• Develop marketing collaterals, brochures, and digital content.

• Ensure the sales team is equipped with the right product knowledge and tools.

3. Cross-Functional Coordination

• Collaborate with R&D / design / production teams to align product features with customer needs.

• Collect customer feedback and share insights to improve future versions.

4. Performance Tracking

• Monitor product sales, customer satisfaction, and marketing effectiveness.

• Suggest strategies for growth, upgrades, or repositioning.

• B.Tech / B.E. in any stream.

• Strong communication and presentation skills.

• Interest in marketing, branding, and creative writing.

• Basic knowledge of Canva / MS Office / digital tools will be an advantage.

• Female candidates are encouraged to apply.

• Strong growth hacking mindset or experienced with LinkedIn, Email and CRM Marketing

• Excellent communication, presentation, and interpersonal skills.

• Smart, confident, and eager to learn.

• Enthusiastic about representing the brand and its technology.

Perks & Benefits

• Opportunity to shape the marketing engine of an emerging cleantech venture.

• Work with the leadership.

• Growth and learning opportunities.

• Competitive salary and benefits.